Four Benefits of Using Social Media Templates in Your Content Creation
Do you feel like you are spending too much time on social media getting your feed and posts just right? And you don’t have several hundred dollars to spend each month on a social media manager? You should consider using social media graphic templates!
Social media graphic templates help give your brand a cohesive and professional look. In applications like Canva, you can easily switch out the wording, photos, colors, and fonts. Many social media managers offer this service.
Benefits of using templates:
Save time. Instead of wasting hours creating graphics or deciding what to post, use a pre-made graphic template to easily create a post. Let’s say a happy client just gave you a stellar testimonial. Take their review and plug it into one of your testimonial graphics. Save the graphic and easily upload it to your account with some copy thanking your client/patient. The same can be done for quotes, engaging questions, tips, tricks, and any other graphic ideas you have for your business.
Easy to update. Templates are so easy to update. It takes just minutes to plug in new wording or change up a picture on a graphic. Having a pre-made set of templates will give you more time to spend with your clients.
Makes busy days less stressful. Has it been one of those days? You know you need to post something to Instagram because it has been a while and you’ve seen your audience really engaging, but you are just so strapped for time. With a set of social media templates, you can easily upload your favorite quote. If it is motivating for you, it might be motivating for your audience, too.
Gives your brand a professional look. The aesthetics of your social media accounts is important. Don’t have a sloppy-looking account! Social media templates can give your brand a high-end quality look without the high-end boutique costs.
How can you get started on creating social media templates?
Ask yourself, do you have a branding guide or a set of branding guidelines? Do you have a logo, set of colors (hex codes), fonts, and a vision/purpose for your brand? If you answered no to any of these questions, I would start there. You can create a mood board. Tips on social media branding can be found here.
Once you have branding guidelines set, determine what types of posts your business will need. Some ideas include Meet the Team, Motivational Quotes, Testimonials/Reviews/ Engaging Questions, Behind-the-Scenes, Polls, Tips, Benefits, and more.
Work with a social media content creator or graphic designer to create a set of templates that are branded for your business. Be clear on the types of posts you will need.
Start with a set of about thirty templates that you can use across your social media channels. Your Instagram posts should align with your Instagram stories, and also look similar on Facebook, etc. If your templates have a cohesive look, people will recognize your brand no matter where they see you.
Take some time using the templates and making changes so that if you need help, the original designer can help you. Canva is the most user-friendly platform, it is free to use, and has a great learning center.
Create a schedule for your social media posting. Check to see when the best time is to post and schedule a batch out in one setting. Make sure to check on your posts daily to see if your audience has any questions.
Whether you are just starting out or you are an established business, social media templates can be just what you are looking for. Social media templates help you save time and money while giving your account a cohesive and professional look.